Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: BBDO Bangkok and Clean & Clear give up on understanding teenagers in new, honest ad
BANGKOK, THAILAND — BBDO Bangkok has created an ad within an ad that perfectly captures the frustration teens have that…
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Campaign Spotlight: Sun Life’s new music video for Johnoy Danao’s ‘Bright Like the Sun’ stars Piolo Pascual
MANILA, PHILIPPINES — “Who is your ideal partner?” This is a question that many of us have pondered during this…
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Campaign Spotlight: Wolf BKK tests the limits of in-store shopping in latest campaign for Central app
BANGKOK, THAILAND — To celebrate the 8th anniversary of its ecommerce app, Central Department Store, Thailand’s leading retail store, brings…
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adoboPicks: Rounding up June with a Groovy Kind of Love, Open University’s ‘The Future is Open,’ and a showcase of Cannes Lions Grand Prix winners
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
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Campaign Spotlight: Prime Video, Herezie launch third season of The Boys with a bloody, immersive experience
PARIS, FRANCE — To mark the release of the third season of The Boys, the platform’s bloodiest phenomenon series, Prime…
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Campaign Spotlight: Beating Covid-19 starts with little things in NSW Government’s multi-partner campaign with UM Australia
SYDNEY, AUSTRALIA — The NSW Government kicked off its latest Covid-safety campaign during the current State of Origin series. The…
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Campaign Spotlight: McDonald’s UAE reminds everyone they are never too old to play with ‘Swings’
Dubai, UAE — By reimagining the iconic Golden Arches in the most playful way, McDonald’s UAE has set up swings…
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Campaign Spotlight: Ocean Outdoor highlights queer artists in campaign that spans Piccadilly Circus and metaverse
LONDON, UK — London’s big Pride Parade on Saturday, July 2 is the backdrop for the world’s first-ever real-world and…
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Campaign Spotlight: Sammontana’s ‘Gruvi Caind of Lov’ shows beautiful and undignified way to eat ice cream
MILAN, ITALY — In Italy, ice cream and gelato are an Italian institution, a passion, a diet staple. Italian ice-cream…
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Campaign Spotlight: Livon and Ogilvy launch video series ‘Uncut’ for Pride Month with queer creators on YouTube, Instagram
MUMBAI, INDIA — India is seeing a world of changes in terms of how we perceive things as well as…
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Campaign Spotlight: Pierre Png named inaugural brand ambassador for Singlife with Aviva, fronting first brand campaign
SINGAPORE — Singlife with Aviva, a leading homegrown financial services company, announces the appointment of Mediacorp Artiste, Pierre Png, as…
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Campaign Spotlight: VMLY&R Thailand and Line Shopping enlist ‘free superstar endorsers’ to make big noise for small businesses
BANGKOK, THAILAND — Global brand experience agency VMLY&R and super-app social commerce platform LINE SHOPPING have enlisted top-tier Thai superstars…
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Campaign Spotlight: The Open University looks to the future with bold new brand platform from Havas
LONDON, UK — The Open University, the UK’s largest university and pioneer of supported distance learning for more than 50…
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