Campaign Spotlight
Dive into the most compelling creative campaigns across Asia and beyond. Uncover the ideas, insights, and execution that transform creativity into cultural moments and business impact.
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Campaign Spotlight: Watch Nutriasia, DDB Tribal’s new ad ‘Masarap na Love, Masayang Celebration’
MANILA, PHILIPPINES — In time for Pride Month, condiments manufacturer NutriAsia and its digital agency DDB-Tribal Worldwide Philippines have launched…
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Campaign Spotlight: Lalamove brings businesses across the globe together to ‘Make A Winning Move’
HONG KONG — Lalamove, a leading on-demand delivery platform, has launched a regional branding campaign “Make a Winning Move” to…
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Campaign Spotlight: Subway’s iconic Sabweh character swings into the scene at Pavilion Kuala Lumpur
KUALA LUMPUR, MALAYSIA — Subway Malaysia’s first-ever locally inspired mascot, Sabweh, is ready to star in his very own 3D…
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Campaign Spotlight: HSBC launches PayMe with Keung To and mascot PayMeow
HONG KONG — Excitement is rising as PayMe prepares to join the Consumption Voucher Scheme (CVS). To celebrate this momentous…
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Campaign Spotlight: The people make the destination in latest campaign for Philippine tourism
MANILA, PHILIPPINES — In a recent campaign, the Philippines’ Department of Tourism (DOT) took it upon themselves to create a…
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adoboPicks: Playful Father’s Day ads, Tambuli Award winners, and more campaign favorites from this week
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
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Campaign Spotlight: 12 ambassadors join Puma in its new space pop Slipstream shuttle
PARIS, FRANCE — In 2022, PUMA is reviving an icon of the 80s and 90s. Launched to high school and…
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Campaign Spotlight: Bollywood stars Ayushmann Khurrana and Piyush Mishra urge men to #GiftYourDadAHug
GURUGRAM, INDIA — Dear men, when was the last time you had an actual, productive, and relaxed conversation with your…
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Campaign Spotlight: Himalaya launches equity campaign to inspire consumers to choose wellness
BENGALURU, INDIA — Himalaya Wellness Company, one of India’s leading wellness brands, has launched a new Equity campaign that inspires…
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Campaign Spotlight: How Justdiggit’s trending photo of Mars shifted the conversation back to what’s saving the earth
MANILA, PHILIPPINES — At a time when urgent intervention is needed to save the earth, it should be obvious that…
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Campaign Spotlight: Breast Cancer Now showcases the people to turn to with new brand campaign ‘We’re Here’
LONDON, UK — Breast Cancer Now, the research and support charity, is launching an awareness campaign created by BMB showing…
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Awards: ‘Thrive by Five’ takes home Grand Prix at the APAC Tambuli Awards 2022
MANILA, PHILIPPINES — The APAC Tambuli Awards continues to celebrate brands with purpose. This year, it awarded three agencies the…
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Awards: ‘Disease Dilemmas’ bags Grand Prix at the APAC Tambuli Awards 2022
MANILA, PHILIPPINES — The APAC Tambuli Awards continues to celebrate brands with purpose. This year, it awarded three agencies the…
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