Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: FCB Group India launches ‘She Can She Will’ to encourage women in advertising to rise to leadership
MUMBAI, INDIA — Full-service agency FCB Group India has announced the launch of ‘She Can She Will,’ a new platform…
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Campaign Spotlight: Samsung empowers community football clubs through the power of creativity and tech
LONDON, UK — Home electronics brand Samsung UK has partnered with creative agency The Elephant Room to devise a major…
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Campaign Spotlight: 1stAveMachine collaborates with Red Antler for ‘Take the Floor’
LOS ANGELES, USA — DTC machine washable rug company Ruggable has tapped storytelling production company 1stAveMachine and Red Antler for…
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Campaign Spotlight: Mannings encourages women to manifest their beauty with DDB Group Hong Kong
HONG KONG — Personal care brand Mannings wants to encourage all women to stop doubting themselves and appreciate themselves, embracing…
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Campaign Spotlight: Dentsu launches Cafe de Coral’s ‘A Taste of Togetherness’ with three stories about love
HONG KONG — Hong Kong’s most iconic fast-food chain, Café de Coral, launches a new brand positioning to reconnect with…
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Campaign Spotlight: Serviceplan Campaign teams up with German basketball to send a message against racism
MUNICH, GERMANY — Unfortunately, racism continues to be a problem in Germany, an issue which once again reached its tragic…
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Campaign Spotlight: Nantou City in Shenzhen unveils new brand identity by Superunion
HONG KONG — Nantou City, also known as the ancient city of Xin’an, and located at the centre of Nanshan…
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Campaign Spotlight: Volkswagen Virtus reignites premium midsize sedan segment with DDB Mudra Group and PHD Media
MUMBAI, INDIA — Vehicle manufacturer Volkswagen has launched a new campaign for its newly launched sedan, “Virtus.” Titled “Hello Goosebumps” the…
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Campaign Spotlight: CaratLane releases rap anthem to celebrate the relentless spirit of its youthful workforce
MUMBAI, INDIA — CaratLane, India’s jewelry brand, has launched its very own rap anthem on YouTube, starring the employees in…
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Campaign Spotlight: Oppo and Sid Lee inspire Roland Garros and Wimbledon with global campaign
PARIS, FRANCE — To activate its partnerships with Roland Garros and Wimbledon, global technology company OPPO, and creative agency Sid…
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Campaign Spotlight: Gretchen Ho, Ninong Ry headline Power Mac Center’s ‘Crossroad Convos’
MANILA, PHILIPPINES — Premier Apple partner Power Mac Center (PMC) has taken the latest Apple devices to the streets in…
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