Global News
Don’t get left behind—be in the know of all media industry news around the world. adobo Magazine brings you the latest happenings and trends from the exciting world of international advertising. Scrape beyond the surface and uncover the captivating stories that shape the industry. From groundbreaking campaigns to brand updates to industry awards, our curated articles will keep you informed and inspired. We analyze global advertising news so you can process them in bite-sized pieces.
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Omnicom seals Interpublic acquisition, establishing the world’s top marketing and sales network
NEW YORK, USA – Omnicom today announced the successful completion of its acquisition of The Interpublic Group of Companies, Inc.…
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Adman Symposium 2025 concludes its second day, AAT teases an ‘even bigger’ event for 2026
BANGKOK, THAILAND – The largest line-up ever of the Adman Symposium 2025 continued into its second day at Samyan Mitrtown…
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Largest-ever Adman Symposium opens in Bangkok, challenges industry to reconnect with humanity
BANGKOK, THAILAND – The first day of the Adman Symposium 2025 was a great success. Held at Samyan Mitrtown Hall…
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Las Vegas Sphere secures spot in TIME’s Best Inventions Hall of Fame, cementing status as global landmark
LAS VEGAS, USA – The Sphere in Las Vegas, which opened in July 2023, has earned a spot in the…
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Insight: How Much Does a Super Bowl Commercial Cost in 2023?
MIAMI, FLORIDA – Millions of people tune in to watch the Super Bowl each year. With so many people watching,…
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Lowe Lintas wins creative mandate for FreeCharge
MUMBAI – Lowe Lintas has been appointed as the creative agency for FreeCharge, India’s leading online platform for recharge, utility…
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The creative industry is integral to the growth of developing economies, UNCTAD’s latest report finds
MANILA, PHILIPPINES — Last October 07, the United Nations Conference on Trade and Development (UNCTAD) launched the Creative Economy Outlook…
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Budget Direct Insurance reignites partnership with Tug as digital marketing agency
SINGAPORE — Following the launch of its office in Southeast Asia, digital marketing agency Tug has been reappointed by insurance…
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Essence wins integrated media mandate for Rebel Foods in India
MUMBAI, INDIA — Essence, a global data and measurement-driven media agency that is part of WPP’s GroupM, has announced its…
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VMLY&R to build a dedicated technology hub in China with Loncus
SINGAPORE — Global brand and customer experience agency VMLY&R has announced a strategic partnership with Shanghai-based technology firm, Loncus Network…
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Brand & Business: Havas Group strengthens media and integrated offerings in Malaysia with Invictus Blue
KUALA LUMPUR, MALAYSIA — Havas Group, one of the world’s largest global communications groups, has entered into a partnership agreement…
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New Business: Award-winning digital studio Two Bulls joins Dept in APAC expansion
AMSTERDAM, NETHERLANDS — Two Bulls, an award-winning digital product studio based in Australia, has joined DEPT®, one of the fastest-growing…
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