The 11th edition of the AD STARS creative festival starts today in Busan, South Korea where advertising professionals from Asia and around the world will experience three days of learning sessions from the industry’s brightest creative and innovative minds, exhibitions, competitions, and connections. 

The theme, “Connect,” aptly addresses the challenges of advertising and creative agencies today — connecting with consumers in a hyper-connected world. “AD STARS 2018 will host a conference and workshops to help delegates discover new ways connecting, while also having the opportunity to connect with like-minded professionals at the festival itself,” said Hwan Jin Choi, Co-chair of the AD STARS Executive Committee. 

Today’s sessions across the Creativity, AD Tech, and Open Stage streams will all provide interesting takes and perspectives on the theme, making for an insightful kickoff. 

Professionals aiming to take a deep dive into the latest on marketing and advertising should make their way to the Creativity Stage which features the following topics and speakers:

1:20PM to 2:00PM: Offline Media: a Creative Breakthrough by Cindy Yan Chan, Chief Information Officer & Chief Strategy Officer of Focus Media China

2:00PM to 2:40PM: Getting to the Core of Your Brand’s Music Identity by Christian Mix-Linzer, Founder & CEO of Tracks & Fields

2:40PM to 3:20PM: Culture, Creativity and the African Continent by Bolaji Alausa, Executive Creative Director of Noah’s Ark

3:20PM to 4:00PM: Pay Attention. What Do Consumers Really Want? by Andrei Ivanoff, Creative Vice President of MullenLowe Mexico

4:00PM to 4:40PM: Can Creative Marketing Help Solve the Opioid Crisis by Cinzia Crociani, Creative Vice President of Energy BBDO

Meanwhile, the AD Tech Stages are jam-packed with data and media tech presentations from leading technologists:

AD Tech Stage A

1:30PM to 2:20PM: Combination of Video & Media. How does ‘empathy’ go viral? by Guru Suh, Marketing Manager of Uniqlo and Gooik Lee, Creative Director of creativemas

2:30PM to 3:20PM: Content, Scenario & Consumers: the Crossing-boundary and Breaking-out of Brand Marketing by Windy Wu, Marketing General Manager of Meituan-Dianping Strategic KA Dept., Tinghua (Byron) Tang, Deputy Marketing Director of Burger King (China), and Yang XI, Marketing Manager of Bayer Healthcare (China)

3:30PM to 4:20PM: Productising-Binggrae banana flavored milk campaign that understand consumers’ life by Jieon Kim, Account Director, and Ire Eom, Content Director of Innored, and Housing Lee, Senior Brand Manager of Binggrae

4:30PM to 5:20PM: Art of Connection: Global Creation and Interaction Platform by Yi Chang, Director of Content Marketing of Toutiao Marketing Center of Southern China

AD Tech Stage B

1:30PM to 2:20PM: The Future of Programmatic Advertising by Jay Yang, CEO of Onnuri DMC, Hyunjin Park, Country Manager of The Trade Desk, Richard Lee, CEO of Wish Media

2:30PM to 3:20PM: In the Age of Connection, We Prepare a Win-Win Platform for the Evolution of the Advertising Ecosystem by Taeyong Kim, Vice President of Innocean Worldwide and Kiyoung Kim, Executive Creative Director of Innocean Worldwide

3:30PM to 4:20PM: Optimal synergy performance marketing by Gwangsoo Yi, COO of Mobidays, Hyoyoung Park, Director of Echo Marketing, and Seungho Choi, Chief AE of Chai

4:30PM to 5:20PM: Dynamic Data that Actively Describes Consumer’s Everyday Life by Andy Joohyun Lee, Strategy Director of Storysmith, Chanung Kim, CEO of Tan D, and Jeongmin Kim, Team Leader at CSA Cosmic

Over at the Open Stage, the general public can get to know more about the creative and advertising industry with the following sessions:

2:00PM to 2:40PM: Innovation in Branded Entertainment by Kathy Hui, Assistant Marketing Manager, International Business of HGC Global Communications

2:50 to 3:30PM: Planting a Seed of Dreams by Jaei Shin, CEO of SpadeJay

3:30PM to 4:10PM: Creating a Hallyu Contents Blockchain Ecosystem with 300 Million Fans of Hallyu by Heeyong Lee, CEO of KStarLive Inc.

4:10PM to 4:50PM: A Journey from a Creative in Advertising Industry to Become a Film Director by Cheol-ha Lee

4:50PM to 5:30PM: Influencer is not an Endorser

Aside from the conference sessions, several competitions are also underway. The New Stars Competition with 80 young creatives from 39 agencies in 9 countries will be submitting their entries today after having the assignment briefing yesterday. Meanwhile, the Young Stars Competition with 120 student participants from 10 countries will also be wrapping up the competition today. Winners for both New Stars and Young Stars will be announced during the Awards Ceremony on August 25, Saturday. 

Finally, the Opening Gala starts after all the sessions are done for the day at 6PM, while the Kick-off Party gets going at 8:30PM at Dongbaek Kukjang. 

Keep track of all AD STARS activities on their website at 

As media partner, adobo magazine will be reporting and covering live from the AD STARS festival. Stay tuned to our social media pages on Facebook, Twitter, Instagram, and YouTube for updates and exclusive content.