BLK J beefs up social and content offering with senior hires

SINGAPORE – BLK J has made several senior and high profile hires to bolster their social and content department further.

He Ruiming joins to head up BLK J’s content and social division. Ruiming joins from publishing platform, Mothership, where he was their fifth employee. He brings with him rich editorial and advertising experience having worked with a huge array of brands and organisations to create sponsored content. He was also responsible for kick-starting Mothership’s multimedia offerings.

Nurul Arif will be Integrated Project Producer at BLK J. Nurul brings with her a vast body of experience in post production, VFX, and digital production at top notch places like Lucas Films, NBC, Moving Images and Ogilvy in the US, London and Singapore.

Anna Adipue joins BLK J as Account Director from Dentsu X Singapore. With 10 years of experience in social, content and integrated business development across the Philippines and APAC markets, Anna has led key partnerships with brands such as Honda, Canon, KFC, Unilever, Huawei, Fuji Xerox, Air New Zealand and WWF. She is known for consistently driving a content-led strategy that enabled client partners to shift towards a more data-centric and insight-driven approach when it comes to increasing brand value and driving social commerce.

Amelia Sho joins BLK J as Account Director from Singapore Tourism Board (STB) where she specialised in marketing and communications within the Arts, Entertainment and Hospitality sectors to key regional markets through localised marketing campaigns, event activations and hosting of international media visits. Prior to her marketing role at STB, she worked on a diverse range of brands (at both regional and local levels) such as Hewlett Packard, L’Oreal, Audi, MasterCard, OCBC Bank, Singtel and Mercedes-Benz at Publicis, Iris, McCann and BBDO Singapore.

Joan Lim starts her tenure at the agency an Account Manager having spent 4 years in the industry, working on brands like includes Singtel, Mercedes-Benz, Sentosa, Health Promotion Board, Neutrogena, and National Environment Agency (NEA).

And Seth Han leaves Ogilvy Singapore to join BLK J as Copywriter. At the recent Creative Circle Awards, Seth won bronze for Next Gen and picked up a silver and two bronzes in the Cyber and Direct categories.

Commenting on the new hires, Rowena Bhagchandani, CEO and Co-Founder of BLK J, said, “Our people are our greatest asset. Which is why we go to great lengths to find just the right people with the right skill sets. Instead of just getting a copywriter to create content for our clients, we’ve hired one of the region’s best and proven content writers for the job. Again, with Nurul, we have somebody who brings a host of different talents besides just production. In keeping with the needs of our clients, we now have a strong offering in every single department of ours, be it content, social, creative, technology, planning or servicing”.

In photos are (from left to right and clockwise) BLK J Head of Content and Social Division He Ruiming, Integrated Project Producer Nurul Arif, Account Director Amelia Sho, Copywriter Seth Han, Account Manager Joan Lim, and Account Director Anna Adipue.