GLOBAL – CANNES, FRANCE, JUNE 21, 2011 – The newest entrant on the Brazilian market, agencybrazil.co.cc, combines digital convergence, media relations, public relations and content development into a single shop.
Influenced by new formats, events, mobile platforms, social networks, blogs, applications and urban interventions, agencybrazil.co.cc goes beyond the press office. It boasts a multidisciplinary team and a network of consultants who generate the communication content. Its key difference is that the agency functions as a virtual unit, where Twitter (@agencybrazil) is one means of engaging with client.
To mark its introduction to the market, the agency has created a well-humored action on the social networks. Entitled “Be Pop in Brazil”, the aim of the action is to show the pop character of Brazilian history and invite advertising agencies to be pop as well.
According to Tiago Ribeiro, the decision to create agencybrazil.co.cc arose from the great demand of advertisers for creating projects, given the shortage of good activation of campaigns in the Brazilian market. After conversations with big Brazilian advertisers began a period of research to create a new concept of counseling and consulting.
“agencybrazil.co.cc will work in partnerships with advertising agencies with a single objective: to create solutions in communication that valorize the creative work of the agency, giving more visibility to it and to the campaigns it is responsible for, whether on TV or in a mobile platform”, says Ribeiro.
