ASIA-PACIFIC – SINGAPORE, JULY 12, 2011 –Bulla Dairy Foods announced today that is appointing Grey Melbourne to handle its digital account. Bulla Dairy Foods is a 100-year old, family-owned Australian company, whose leading brands include Bulla, Creamy Classics, Splits, Crunch, Fruit’n Yoghurt and Cadbury ice cream. The appointment is effective immediately.
Commenting on the appointment, Reg Weine, CEO, Bulla Dairy Foods, said, “Grey really understands how brand owners can use the digital landscape to connect and engage directly with consumers, and leverage their brands’ full potential. They were able to demonstrate how we should optimise both paid and social media channels to build a digital community.”
Luke Waldren, Managing Partner at Grey Melbourne, said, “Bulla is an iconic Australian real dairy brand and we’re looking forward to working with them as they embark on a more aggressive use of digital channels. In the last 12 months, we have built a team that works across all digital channels, recently adding Paul Byrnes (Business Director – Digital) who came from a career in media agencies. So, we’re now delivering ‘paid media’ digital strategies too, allowing us to bring all things digital under one roof.”
Grey Melbourne recently won at the Cannes Lions International Festival of Creativity, where the agency picked up a Titanium and Integrated Lion for its Transport Accident Commission ‘The Ripple Effect’ campaign, further highlighting its strength in integration.
