ASIA-PACIFIC – BEIJING, CHINA, JUNE 29, 2011 – PR firm Burson -Marsteller China has launched D/BM, its integrated Digital and Social Media Influencer Practice for China. Zaheer Nooruddin (pictured), Burson-Marsteller Asia-Pacific’s Lead Digital Strategist for Greater China, will lead D/BM as the new practice’s head.
“Online conversations and fast-changing modes of information sharing, led by digital influencers and communities, have direct implications for a company’s reputation and business,” notes Nooruddin. “D/BM’s integrated services, products and thought-leadership will enable even deeper connections between our clients and online influencers and communities.”
D/BM provides digital influencer engagement, online community design and management, social media workshops and policy development, and ongoing digital consultancy and planning services. Its social media monitoring, analytics and engagement products track business conversations, share of voice, consumer sentiment, demographics, and follow competitor activities in real-time. D/BM identifies digital influencers in real-time to manage both issues and crises and to rapidly deploy communications and marketing solutions.Its analytics-based campaigns measure campaign results and ROI proactively.
D/BM’s core China team includes Leon Zhang as Digital Strategy and Insights lead in Beijing (formerly of MRM Worldwide) and Rachel Yeung as Digital Analytics and Activation lead in Shanghai (formerly of DIGITAS). In addition, D/BM has established a specialist digital corps of colleagues within every existing Burson-Marsteller China practice, large account team and office that will ensure training, best practice sharing and continual digital innovation for client service in the areas of social media management and online content production and distribution.
“Right across Asia-Pacific, the digital platform is an opportunity for relationship-rich public relations that has never been more crucial for organizations than it is today,” says Bob Pickard, Burson-Marsteller Asia-Pacific’s President and CEO. “Informed by our firm’s digital thought-leadership in China, D/BM creates tangible new communications opportunities for our expanding community of clients. Burson-Marsteller has commercial momentum in social media and we expect D/BM will accelerate our digital trend.”
