GLOBAL – LONDON, UNITED KINGDOM, JULY 5, 2011 – Hydra, a provider of Software-as-a-Service (SaaS) marketing technology, today announces the launch of the One platform. Most companies active in Natural Search, Paid Search and Social Media could derive efficiencies to improve return on their digital spend, yet few leverage this because collating data to inform strategy can be complex and time consuming.
Hydra’s One platform enables digital marketers to strategically and proactively monitor, report and participate in the conversation that customers are having about their brand online – be that in social networks or on search engines.
Hydra is an independent standalone business from the founders of Greenlight, a leading independent search and social marketing firm. Hydra takes the best practice of 10 years R&D and has deployed best-of-breed solutions through the One platform. Companies currently on Hydra’s Early Adopter Programme for One include Debenhams, Santander and Sky.
“Companies have multiple people, doing multiple tasks, in different ways, across the same set of words, all with the same goal of acquiring customers and engaging them in the language they use. The One Platform brings synergy to currently fragmented work streams”, says Martyn Jobber, Hydra Chief Executive Officer. “We have listened to digital marketers’ needs and the One platform is our response. It is unique to the market and has specifically been developed and tailored to address and solve the pain points they have told us they routinely face.”
The need for such a solution is evidenced by a recent survey of over 300 UK-based digital marketers, undertaken by Hydra, in which a shocking third of respondents say less than 50% of their needs are being met by their current toolset. 55% of respondents said they do not know what words or expressions being used in the market are worth spending time and money on. 70% indicated if they had more time, they would review the keywords and phrases in their campaigns far more regularly than they currently do.
Hydra also announces that Peter Elleby, formerly vice president of engineering at Touch Clarity, has been appointed Chief Technology Officer. Supported by a team of mathematics PhDs, marketing experts and seasoned programmers, Elleby has been instrumental in the development and design of the One platform and will manage the technology and digital assets that drive it.
