PHILIPPINES – JUNE 27, 2011 – McCann Worldgroup Philippines, the country’s leading marketing communications solutions agency, activates its partnership with global brand identity & consultancy firm FutureBrand, putting forward the most progressive offering in the brand consultancy space. McCann’s command of the Filipino market, coupled with FutureBrand’s world-renowned branding know-how poses a potent combination bound to create a new standard in the industry.
The pioneering partnership addresses the growing demand for brand identity management & consultancy in Southeast Asia markets. Keen to play a vital role in the development, FutureBrand has set up a dedicated SEA focus, and has recently appointed a new CEO- Sarah Reiter.
Reiter identifies how local companies & brands can benefit from FutureBrand’s expertise, “As a local player in the face of increasing competition, companies could well look to FutureBrand to strengthen competitive advantage with a refreshed brand identity or new packaging. Maybe clients want to diversify and expand- this requires the development of an innovation and new product development pipeline, as well as the evaluation of brand architecture to better leverage corporate reputation without cannibalizing existing sales volumes. FutureBrand can do that. International brands looking to localize and customize offers without losing sight or sense of global positioning can also turn to us. FutureBrand also caters to local players with regional/global ambitions seeking to jumpstart their expansion with a powerful and differentiated branding strategy leading the way.”
McCann Worldgroup’s partnership with the world-class firm is parallel to the positive transformations that the agency is undertaking. According to Nandy Villar, McCann Worldroup Philippines President & COO, “This collaboration strongly reinforces our competence in brand-building, and is definitely in line with our pursuit to provide the most holistic & impactful marketing solutions to our clients.”
In photo: Nandy Villar and Sarah Reiter
