GLOBAL – SINGAPORE, JUNE 2011 – Out There Media, a global leader in mobile advertising, has announced it is expanding its global mobile advertising reach by officially entering the U.S. market. Through a strategic partnership with Deutsche Telekom previously announced in February 2011 at Mobile World Congress, T-Mobile USA becomes the first U.S. national wireless carrier to utilize Out There Media’s unique multi-channel mobile advertising offering.
The highlight of the relationship between Out There Media and T-Mobile USA is through T-Mobile More for Me, a nationwide aggregation service that offers consumers the best in daily deals. Consumers can take advantage of the More for Me program by either using the Android application or by opting in to receive messages specifically targeted to their interests and demographic information. Advertisers can then send out relevant offers, discounts and deals tailored to the consumers’ specific interests.
“Mobile Advertising is an extremely powerful medium for advertisers,” said Kerstin Trikalitis, CEO of Out There Media. “We are especially excited to be bringing our successful mobile advertising portfolio to the U.S. market, particularly as this is done in collaboration with T-Mobile. We look forward to working closely with T-Mobile to deliver innovative, award-winning mobile advertising campaigns”.
Mobile Advertising is proven across multiple markets throughout the world to increase customer loyalty, maximize ROI, deliver measurable results, boost sales, and produce impressive audience response rates for brands and agencies.
"T-Mobile is excited to partner with Out There Media to enhance the mobile advertising opportunities we can offer brands both big and small,” said Brad Duea, Senior Vice President, Value Added Services, T-Mobile USA. “By combining the T-Mobile More for Me program with our new display business, T-Mobile continues to innovate, offering new and profitable ways for advertisers to reach mobile consumers".
Brands running successful Mobile Advertising campaigns in collaboration with Out There Media globally include Unilever, Microsoft, HSBC, Johnson & Johnson, BMW, Sony Pictures, Samsung, Nokia, Panasonic, Nestle, McDonald’s, Lufthansa, Colgate-Palmolive and many others.
In the US, launch partner brands already lined up to run campaigns on More for Me include GAP, Old Navy, e-bay, Totsy, StarClub, and a growing number of local retailers.
