ASIA-PACIFIC – JUNE 21, 2011 – Leading independent search marketing network, AdLux, today announced the company’s expansion into the South East Asia market. The move follows the successful Australian launch of the search network in 2010 and the demand in the South East Asia market for additional online reach outside the major search players.
AdLux CEO, Nicholas Stavropoulos, says “Following the outstanding results for our clients in Australia, we have identified the opportunity to bring our search network to South East Asia. Our plans are to effectively service the large gap for our South East Asian clients looking to extend their audience reach outside Google, Yahoo! and Microsoft.”
“To date, we have had great success in Australia amongst the big brands especially in the automotive, finance, travel and retail verticals. We are confident our South East Asia clients will benefit from similar results as they continue to look for ways to increase ROI with their search marketing campaigns.”
Reprise Media Managing Director, Australia, David Fernandez, says “We have worked closely with AdLux since they launched the business in Australia and have seen excellent results for many of our clients.”
“Reprise has utilized the AdLux search network as a way of diversifying search marketing spend in a market that is becoming more and more competitive. Working closely with the team at AdLux we have been able to provide our clients with additional reach, improved performance conversions and competitive CPC’s."
As premium brands and advertisers experience increased competition in a saturated market and CPC (Cost-Per-Click) amounts continue to rise, advertisers in Australia and South East Asia are now benefiting from the attractive alternative AdLux presents with cost-effective traffic and strong ROI through CPA (Cost-Per-Acquisition) traffic that converts.
