GLOBAL – JUNE 2011 -The shortlist of the ten best films for the 2011 Framepool/ LBB/ FireFlies Challenge will be announced on June 16, 2011, with the final award ceremony and screening take place on June 23 in Cannes’ Cinéma Star. Thanks to the German post production company ACHT Frankfurt and its sister company UNCLE Berlin, winners can not only expect the honor of being chosen by a prominent jury, but also valuable prizes: a postproduction package for the Firefly Gold worth €10,000 and another postproduction package worth €4,000 for the Firefly in Silver. 


Even before their final vote, the feedback of the jury regarding the quality of the films was enthusiastic. “Judging will not be easy, and it humbles me to view the work of talented people from around the world applying their energy to such a relevant theme. Respect”, said Steffen Gentis, Head of TV at BBDO Proximity. 


Mike Clear from Mother London added: “I was overwhelmed by the quality of this year’s entries. The top ten will make for an excellent cinema screening. The films span many different techniques and many different interpretations of the word compassion. They’re all of such a high standard it’ll be interesting to see who eventually wins." 


The jury was represented by superstars of the advertising and film industry, including Mark Tutssel (Leo Burnett), Jake Scott (RSA), Olivier Altmann (Publicis), Steffen Gentis (BBDO Proximity), Ringan Ledwidge (Rattling Stick), Mike Clear (Mother London), Wolf Jaiser, Ralf Drechsler (ACHT Frankfurt), Sandy Watson Scott (The FireFlies), Al Moseley (180 Amsterdam), Barnsley (The Mill) and Tiger Savage (Tiger’s Eye).
Framepool, the footage collection run by filmmakers, and LBBOnline, the advertising community website, created this award dedicated to the Fireflies organisation. The Fireflies are committed to raising awareness and money for the fight against leukemia. Each year amateur cyclists from the ranks of the advertising and film world participate in the “Fireflies Tour” and cycle across the Alps from Geneva to Cannes. They were inspired by the courage it takes to fight cancer. Contestants of this year’s challenge were asked to craft a beautiful piece of work showing their take on the meaning of the word ‘compassion’.
