GLOBAL – LONDON, SINGAPORE, JULY 1, 2011 – – Today sees the launch of the world’s first live 3D advertising campaign for iPad. Created by full-service agency Starcom, the ad campaign will run in 3D on the iPad in the UK, delivered across InMobi’s independent global mobile ad network.
Built using Cooliris’ award-winning 3D technology, the ad has been created using innovative lighting, shading, parallax and motion effects to create a truly immersive, interactive and memorable experience for the user. The campaign will achieve the maximum possible impact leveraging InMobi’s extensive global reach.
Milton Elias, Head of Mobile, Starcom Mediavest Group, said of the campaign. “As mobile technology continues to facilitate richer advertising experiences, we feel it’s important to explore this exciting new avenue as a solution for our clients. Cooliris’s 3D media ads take mobile/tablet ads to a new level of interactivity and consumer engagement that will play a part in defining the future of mobile advertising.”
Rob Jonas, VP and MD, Europe and Middle East, InMobi, added, “We believe this to be an industry first. Starcom is looking for innovation in all of its available media channels and we’re proud that InMobi’s technology platform, in conjunction with Cooliris 3D ad technology, has enabled Starcom to bring this innovative campaign to market in this way.”
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