ASIA-PACIFIC – SINGAPORE –The Mobile Marketing Association (MMA) has announced the complete speaker line-up and agenda for the upcoming MMA Forum Singapore at the Grand Hyatt, Singapore from May 3 to 5, 2011.
“Over the last three years, our core theme has moved from technology to brand and now to consumer centric engagement,” said Rohit Dadwal, Managing Director, Mobile Marketing Association Asia Pacific Limited. “Consumers today are better informed and have more product/service options available to them than ever before. Successful marketing is then all about coming up with an interesting idea and establishing a connection with your audience via a medium that is most suitable to them. Mobile presents a unique opportunity in it’s always on, always available nature, making it an ideal medium for reaching out to today’s dynamic consumer set.”
Some of the keynote sessions of the Forum cover the new rules of engagement with mobile consumers; global insights on successful mobile advertising; impact of consumer behaviour on mCommerce; permission-based engagement; creating connections through mobile; and accelerating through the purchase funnel with mobile advertising. The Forum also includes presentations and panel discussions on mobile social media, mobile metrics, consumer behaviour, mobile applications, location-based advertising, eCommerce in the social and mobile media age, mobile interactive entertainment, among others.
A few of the keynote speakers at the Forum have this to say about the upcoming event:
“A brand is like a rock star. A lot of people are attracted to it and it seems very famous. But all this while, the brand and the rock star, have both been trying to reach out and appeal to each and every person in the crowd. The need to please everyone is immense. People today are busier than previous generations…. This year, I am hoping to see some examples wherein brands have managed to tread the fine line between engagement and intrusion. For the first time in the history of advertising, consumers seem to be ahead of brands. It will be interesting to see how the rock stars cope with this audience,” Aditya Save, Head Media, Marico India Limited.
“The mobile advertising market is seeing tremendous growth across the globe with the Asia Pacific region taking the lead. A key factor driving this trend is the increasing penetration of high-quality smartphone devices the world over. As consumers continue to be fascinated by the latest mobile technologies, we see a greater acceptance of new formats and categories of mobile content. Marketers today have the ability to run sophisticated, targeted campaigns and accurately measure their success to justify return on investment. I’m thrilled to have the opportunity to learn from the experiences of other global industry players at the upcoming MMA Forum as well as share some very exciting observations of our own!” Naveen Tewari, Founder & CEO, InMobi.
“At Unilever, we are very excited about the mobile opportunity. We have seen success with a range of mobile campaigns across some countries and some brands. We are now expanding our presence in this space aggressively and want to cover more brands in more countries. As we continue to push ourselves in the new media space, platforms like the MMA Forum provide a unique opportunity to gain further insight into an increasingly diverse and complex global mobile marketplace. I am looking forward to gaining some critical inputs and interesting perspectives that will give us an edge in our future initiatives,” Rahul Welde, Vice President – Media, Asia, Africa, Middle East and Turkey – Unilever.
“Mobile marketing and advertising nearly doubled in 2009 when the world economy declined and most other ad formats saw big declines. Mobile marketing and advertising nearly doubled again in 2010 when the world advertising industry was recovering and seeing modest growth rates in some other areas. Now for 2011 the ad industry is reporting an ‘increasing’ interest in mobile advertising and marketing. We are witnessing a third consecutive year of dramatic growth. The reasons for mobile growth are that mobile is outperforming all other advertising and marketing methods, by a large margin. This in turn gives a powerful incentive for the creative talents to bring ever more compelling offerings via mobile. This is the year to be in mobile advertising and marketing, and the MMA Forum is the place to see the best of the best, as well as meet the thought-leaders,” Tomi T Ahonen, Author and Consultant, latest book “The Insider’s Guide to Mobile.”
To find out more, visit www.mobilemarketingforum.com/singapore2011.
