ASIA-PACIFIC – SINGAPORE, APRIL 2011– Graham Fordyce has been appointed Regional Executive Creative Director for The Integer Group Asia Pacific, joining Regional Managing Director Dan Paris to form the regional leadership team for this new network.
An award-winning creative, counting Caples, Echo, New York Festivals, European DMA, British Marketing Direct Creative & Innovation, DM Asia, and New Zealand Advertising Effectiveness awards among his international awards, Fordyce has a long history with TBWAGroup Singapore, which he joined in 2004 and serving in various creative roles, most recently as Creative Director with TEQUILASingapore.
As regional ECD of Integer’s Singapore regional hub, he will work across the agency’s five Asia Pacific offices developing integrated shopper solutions on major network clients, as well as leading dedicated Integer Group Singapore clients such as Procter & Gamble, Havaianas and Asia Square.
“There is no doubt that shopper marketing represents a major part of the future for integrated communications and it is very exciting for me to be part of this evolution of marketing services,” said Fordyce, who first joined the ad industry in New Zealand more than 20 years ago.
“After almost a decade of working alongside Graham on various key clients across Asia, his capabilities and skills in retail and loyalty marketing make him the perfect choice for me to drive the development of the Integer Group Network in the integrated shopper marketing space across Asia,” said Dan Paris.
