Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
Join the adobo Creative Network today.
Subscribe Here-
Campaign Spotlight: Parle Products launches 3 new commercials for the Bengali market
MUMBAI, INDIA — Parle Products, one of India’s leading manufacturers of biscuits and confectionery has launched three new TVCs for…
Read More » -
Campaign Spotlight: Darlie Malaysia’s ‘Semangat Together’ feeds the Malaysian spirit with hope
KUALA LUMPUR, MALAYSIA — In April 2022, oral care brand Darlie Malaysia – together with its creative agency, FCB SHOUT…
Read More » -
Campaign Spotlight: Louis XIII Cognac and Fred & Farid Los Angeles urge people to believe in time
LOS ANGELES, USA — Time is the raw material of liquor brand LOUIS XIII Cognac. Following “100 Years,” a two-part…
Read More » -
Campaign Spotlight: Colgate Total’s latest ad supercharged by a 12-hour choose-your-adventure series
HONG KONG — Red Fuse, WPP’s integrated global team dedicated to serving Colgate-Palmolive, has launched the second installment of its…
Read More » -
Campaign Spotlight: Gillette Venus drops an encore to its viral song, reminding everyone it’s okay to say ‘pubic’
BOSTON, USA — Nearly half of US women agree that it feels more accurate to use anatomical terms, like pubic,…
Read More » -
Campaign Spotlight: ‘Teary-eyed and proud’ mothers thank Pampers for sharing the stories of single moms
MANILA, PHILIPPINES — Parenthood is hard work – but even more so when you’re a single mom. In the Philippines,…
Read More » -
Campaign Spotlight: The future of joy is here — Jollibee showcases latest store innovations
MANILA, PHILIPPINES — Jollibee continues to level up the joy in customer experience and convenience by leveraging on new technology…
Read More » -
adoboPicks: Oppo’s film on finding freedom, Power Mac Center with Gretchen Ho and Ninong Ry, and more campaign favorites from this week
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
Read More » -
Campaign Spotlight: Homonym leads Home Credit brand refresh with sonic branding strategy
MANILA, PHILIPPINES — Music is a big part of our lives. Not only is it used to portray feelings we…
Read More » -
Campaign Spotlight: Sophie Muller directs Mettenarrative in short film ‘Sprint Runner’ for Alexander McQueen
LONDON, UK — Alexander McQueen launches a new film directed by award winning director and visual artist Sophie Muller (PRETTYBIRD),…
Read More » -
Campaign Spotlight: Self-love advocate Heart Evangelista and Kotex dare women to love themselves
MANILA, PHILIPPINES — Women are appreciated for being natural caregivers and, as a society, we have always applauded them for…
Read More » -
Campaign Spotlight: Old Mout Cider and WWF team up for biggest advertising campaign to date
LONDON, UK — Fruit cider brand Old Mout has launched its biggest campaign to date with long-term partner and leading…
Read More » -
Campaign Spotlight: Spanish rapper Arkano voices new Valencia tourism campaign featuring the words of more than 200,000 anonymous poets
MADRID, SPAIN — “Quien lo ha vivido lo sabe” (“He who has lived it knows it”), is the title of…
Read More »