A true expert in his field for more than 15 years, Alexandre Sap will be leading the development of   vertical cultural marketing offer to the group. Within MKTG, he will utilize his expertise and international network of artists, managers, curators to elevate and create innovative ideas.

During his career, Alexandre Sap has developed numerous international campaigns for the world’s most prestigious brands such as Bally, Hermes, Dom Perignon, Fendi, Mumm, Martell, Perrier-Jouet, Absolut Elyx, Estée Lauder, Swarovski, LVMH, Chanel, Hublot, DKNY, Tommy Hilfiger and Galeries Lafayette. He has frequently worked with artists such as Jay-Z, Lady Gaga, Lou Reed and Marion Cotillard, Phoenix. A true entrepreneur, Alexandre Sap is also the founder of the record label Recall, The Hours, Forward and the independent record store and influential independent label, Rupture, distributed by Sony Music and The Orchard.

Launched in 2016, Rupture specializes in branding and  the creation of content-rich in events. Rupture relies on an international network of marketing experts eager to bring together the best in creative resources. Rupture is also a 360 music label, dedicated to emerging artists distributed by Sony Music.

Alexandre will report to Olivier Sebag, Managing Director, Dentsu Aegis Network France, in charge of creative agencies (Isobar, Gyro, MKTG, Mc Garry Bowen).

Olivier Sebag commented: “This merger is part of our desire to reinvent the creative process around brands in a much more open way, in symbiosis with those who create and make culture every day. To undergo the dictates imposed on them (formats, platforms, short-term ROI) to regain power, to re-register their approach in a long time generating strong, lasting, transformative ideas Alexandre will help us to accelerate this approach which is at the heart Dentsu DNA “.

Alexandre Sap, continued: “It is time to put the human and the beauty in the centre of the concerns. Indeed, art, culture and the importance of aesthetics are indispensable in our societies in crisis. More than a social glue for a shared culture, beauty is the cornerstone of a fulfilling and harmonious life. Communicants, advertisers, artists, media and big brands, all creators of cultural models have a duty. They must contribute to putting beauty and man back at the centre of all their concerns “

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