LAS VEGAS – Two agencies from the Philippines have made it to the shortlists of the London International Awards: McCann Worldgroup Philippines for Pharmaceuticals and GIGIL for Health & Wellness.
Ideas Agency GIGIL’s viral campaign “Dr. Internet” has secured a spot in the shortlist under Health & Wellness category. The comedic film stars actor Pepe Herrera playing off multiple characters in a situation hypochondriacs know all-too-well—consulting Dr. Internet instead of a real doctor.
McCann Worldgroup Philippines shines their creative prowess with the radio campaign, “Life Inside of You,” for Johnson & Johnson Philippines. With the aim to educate Filipinos about intestinal worm infection, the work opens with a maternal voice talking about a life growing inside of you. Only to reveal that she is actually enumerating symptoms of intestinal worm infection and the damage it can cause if left untreated.
Other works that have made it to the Health and Wellness Craft category can be found here.While the full set of Pharmaceuticals shortlist can be seen here. Winners will be announced in November.