Ogilvy and Psyop enter a hyper-real world for Castrol

GLOBAL – MAY 2011 – For a motor oil brand that is over a hundred years old, Castrol is by no means old school. To demonstrate the edge of their most advanced motor oil yet, Ogilvy New York collaborated with production, animation and design studio Psyop to show how tough the new Castrol EDGE motor oil is by creating the ultimate test track.

There are three tests in this hyper-real environment – Loop, Camshaft and Forest. The new motor oil takes the form of an other-worldly blob, that flowing through each challenge.

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“Castrol EDGE is a high-tech product for this category, featuring Titanium Fluid Strength Technology that adapts to the needs of your engine and strengthens performance, no matter how you drive,” explained Melanie Smith, Marketing Director. “The new work by Ogilvy supports our legacy of innovation and gives us an opportunity to launch the first truly global effort to support the brand.”

Sung Chang, Executive Creative Director at Ogilvy, explained, “There are a lot of spots that show performance through tough driving scenarios, but the challenge to actually show Titanium Fluid Strength Technology inspired us to make the oil itself the hero and to create a simulation of the test process of amazing scale and drama.” His partner, Creative Director Craig Mannion added, “The intention was to approach the design of the track in the same manner in which Castrol Engineers create Castrol Edge – with the sole purpose to push the oil to its limits.

Aside from TV, the new capaign has online and print elements. It is currently running in the US and will soon show up in Europe, Latin America and Asia over the next several months.

Project: Castrol Tested to Perfection
Spot title: Tested to Perfection
Client Company: Castrol Limited
Agency: Ogilvy and Mather NY
Executive Creative: Director Sung Chang
Creative Director: Craig Mannion
Art Director: Andreas Hoff
Art Director: Lukas Lund
Executive Producer: Melanie Baublis
Associate Producer: Dave Lambert
Managing Director: Kurt Lundberg
Marketing Director: Al DeDona

Production Company: Psyop / Smuggler
Director: Psyop
Psyop Creative Directors: Eben Mears, Anh Tuyet Vu
Psyop Executive Producer: Lydia Holness
Psyop Producer: Crystal Campbell
Psyop Assistant Producer: Justin Romero
Smuggler Executive Producer/Partner: Patrick Milling Smith
Smuggler Executive Producer/Partner: Brian Carmody
Smuggler Executive Producer/COO: Lisa Rich
Smuggler Executive Producers: Allison Kunzman, Laura Thoel
Smuggler Live action producer: Michael Schlenker
Director of Photography: Linus Sandgren
VFX Supervisors: Joerg Liebold, Jamie Scott
Designers: Anh Tuyet Vu, Jordan Taylor, Tae Kim, Jon Saunders
Editor: Cass Vanini
Storyboard: Artist Ben Chan
Cobra Commander: Tony Barbieri
Previz: Jae Ham, Gooshun Wang, Jason Vega, Chris Santioanni
Modeling: Anthony Patti, Alek Vacura, Dan Fine, Tony Jung, Jordan Harvey Entae Kim and Ihsu Yoon
Rigging: Jordan Harvey and Zed Bennett
Animation: Gooshun Wang, Jae Ham, Eban Byrne, Pat Porter, Michael Shin
VFX: Miguel Salek, Eban Byrne, Todd Akita
Lighting Team: Anthony Patti, Cody Chen, Jeff Chavez, Denis Kozyrev, Aaron Baker, Dan Gregoras and Russ Wooton, Alvin Bae, Entae Kim
Lighting Pipeline Technical Director: Jonah Friedman
Lead Tracking: Joerg Liebold
Tracking: Bogdan Mihajlovic
Lead Compositor Jamie Scott
Compositors Nick Tanner, Adam Flynn, Kirk Balden
Roto Filaments