GLOBAL – MAY 2011 – The 2nd Bees Awards, the first international social media competition honoring communication and marketing professionals, announced the 2011 winners in San Francisco earlier this month. After receiving numerous entries from 33 countries, 20 world experts selected the most outstanding works in the 23 categories.
Grape Russia, the leading digital agency in the country, hit three with Best Use of Mobile, Best Marketing Within Social Games and Best Campaign for “Red Quest”, an innovative gaming experience where the virtual and the real life merge in city-wide events that even involved local celebrities.
AgênciaClick Isobar’s campaign for “Fiat Mio” emerged the winner in the Best Use of Social Media Platform category as they documented the creation of the first ever crowdsourced car.
JWT New York’s Microsoft’s Geek Network topped Best Relationship for Blogs; Weber Shandwick’s “2010 Census Issues Management Program Ensured a Complete Count”, Best Crisis Management; Prime Sweden’s “Vac from the Sea”, Best Reputation Management; and OMD’s “Pepsi Refresh Product”, Best Engagement with Customers.
180 LA’s “Mitsubishi Live Drive” merited Best Use of Alternative Tool and Best Innovation. The agency’s work is the world’s first online test-drive where consumers not only could log-on from across the country and drive the car in real-time on a course in Southern California but watch other people drive the car as they’re waiting for their turn.
The eccentric imagery and unusual tone of Lbi London’s Hendricks Gin Social CRM 2011’s website helped deliver a strong message, earning the title Best Social CRM.
Other awardees are Media Design School New Zealand’s with their “Dreaming in a Foreign Language” campaign as Best Student Brief; Francois Gossieaux’s “The Seven Myths of Hyper-Social Organizations” as Best Social Media Marketing Theory; Dell’s Listening and Command Center as Best Use of Analytic Tools; and Saatchi & Saatchi LA’s “Prius Goes Plural” rides off with Best Copywriting.
“Dulux Let’s Colour Project” two-minute film by Euro RSCG London landed the Best Branded Viral Video and Best Art Direction. Under Best Student Work, the Miami Ad School’s “Balls of Pride” earned a nod for their campaign where pro-gay straight men publicly support gay and lesbian causes.
Evolution Bureau, a full-service digital agency that uses all media to build brands was declared as Agency of the Year and Toyota emerged as the Client of the Year.
Five Asian countries were nominated in the Bees Award where Weber Shandwick China’s “The Chinese Forest Gump: Canon’s 2010 Beijing International Marathon” came out with Best Use of Micro-Blogging Platform for its real-life Chinese version of Forrest Gump. The other nominees are “Brand Friend: IKEA’s Microblog” by MSLGROUP Eastwei MSL, China; “dtac iPhone 3Gs: Bloggers’ Alliance” by Ogilvy PR Worlwide Thailand; the Johnny Walker entry from Ogilvy PR Shanghai; and TBWA\Shanghai’s “Let’s Meet Up” campaign for McDonald’s.
For more on the winners, visit www.beesawards.com.
