INDIA – DDB Mudra West has released two new TVCs for Union Bank of India, starring Pankaj Kapoor.
The SME Loan TVC takes the viewers through a father-son relationship and how the son’s notion about his father changes after a minor conflict that arises between the two. The solution to the conflict is UBI’s SME loan, thus making it an integral part of the story. The TVC ends on an emotional yet wise thought while using the tagline – ‘Your Dreams Are Not Yours Alone’ as the proposition of the film. Like the previous TVCs, Pankaj Kapoor plays the father and brings out the various nuances of the everyday life of an Indian father beautifully.
Another TVC which highlights the phone banking service of UBI utilizes the unsaid wishes and unexpressed emotions between an Indian husband and wife in a beautiful manner. Starring Pankaj Kapoor as the man of the family, the TVC opens with him and his wife in a jewelry showroom where he is trying to persuade his wife to buy a lesser expensive necklace by telling his wife that it looks beautiful on her. While he wishes to buy the expensive necklace for her, he is not able to do so due to lack of funds in his bank account. Their son is observing this situation along with his other siblings from a distance. He realizes the hesitation of his father and helps him come out of it with the help of Union Bank of India’s phone banking service. The film deals with the delicate intricacies faced by the man in the family on an everyday basis and how his family members can help him with the help of UBI services.
Aman Mannan & Ashish Phatak, Executive Creative Directors mentioned that, “With these TVCs, we wish to highlight the instant and seamless services provided by Union Bank of India. Be it the TVC where the SME loan services have been showcased as wisdom passed on from father to son to trust Union Bank of India to support his entrepreneurial dreams or the phone banking TVC where the instant nature of the services empowers the son to help his father fulfill his mother’s wishes; these TVCs highlight the usefulness of UBI services in the everyday life of its consumers. ”
Credits:
Chief Creative Officer – Sonal Dabral
Creative Head (West) – Rahul Mathew
Executive Creative Directors – Aman Mannan and Ashish Phatak
Creative Director – Siddhesh Khatavkar
Associate Creative Director – Anshu Sharma
Creative Supervisor – Srijan Shukla
President – Rajiv Sabnis
Vice President – Yugandhar Madidi
Account Manager – Sumona Ghosh
National Planning Head – Amit Kekre
Director Brand Communications – Toru Jhaveri
Brand Executive Communications – Sanchari Chakrabarty
Agency Producer – Vishal Sane
Director – Nikhil Rao
