ASIA-PACIFIC – JUNE 2011 – InMobi, the world’s largest independent mobile ad network, revealed its findings for the mobile advertising markets of Singapore and Malaysia, both registering strong growth in both ad impressions and the use of the Android platform from January to April 2011. The findings are part of InMobi’s April 2011 Mobile Insights Report, the largest monthly report of its kind.
Key Singapore findings include the growth of mobile ad impressions by 18%, up 20 million monthly ad impression to 139 million impressions a month in Singapore , and 17% to245 million monthly ad impressions in Malaysia from January to April 2011 on the InMobi network.
Smartphones represent 89% of all impressions in Singapore, over 2.5 times the Asia average and nearly double the global average, while in Malaysia, smartphone impressions have grown 28% since January to 98 million monthly impressions
Despite a decline of 15.6 share points in its share, Apple still maintains the majority of ad impressions in Singapore with 54% market share. Symbian still remains the #1 platform in Malaysia with 28% share, though Android has nearly doubled its share of mobile ads to surpass iOS and become the #2 mobile platform in the market in just three months.
Apple iPhone saw a decline of 17.8 share points in its impressions share but remains the single most popular device in Singapore with 47.4% share. The iPhone, irrespective of a drop of 4 share points, still remains the most popular device in Malaysia with 8.2% share of impressions. However, Nokia remains the #1 manufacturer in Malaysia, holding a 37.9% impression share. HTC was the biggest winner in Q1, increasing market share by 5.6 share points, the highest share gain amongst its competitors.
Comments Atul Satija, VP & Managing Director – Asia Pacific at InMobi: “Singapore is one of the most advanced mobile markets in the world. With a country population of 5 million, the 139 million monthly impressions served by InMobi are a testament to the country’s mobile potential. It’s not just the reach but also the quality of devices that makes it a truly exciting market for advertisers. The high penetration of smartphones along with a tech-savvy audience allows advertisers to utilise the latest, most sophisticated ad technology to engage consumers.”
“The volume of mobile impressions in Malaysia signifies the reach mobile devices can offer local, regional and global brands in this mobile market. With such substantial and sustained increase, Malaysia has quickly become a key growth market for us driven by larger advertising budgets and greater awareness of the benefits of the medium. We have recently appointed a new sales manager for brand advertising in Malaysia and hope to continue to further invest in the market to enable businesses to greatly improve ROI.”
The latest InMobi Mobile Insights Report can be downloaded at www.InMobi.com/research.
