LOS ANGELES – Two new creative teams have been appointed at TBWA\Chiat\Day LA. Marco Monteiro and Ana Carolina Reis join from AlmapBBDO in Sao Paulo, Brazil; Guy Helm joins from Mistress; and Chris Rodriguez joins from FCB LA, respectively.
The appointments follow the promotion of Stephen Butler to Chief Creative Officer, with Fabio Costa and Brent Anderson as ECDs.
At AlmapBBDO, Marco and Carol worked together for over two years on brands including Volkswagen, Visa, PepsiCo, Bayer and Pedigree. The award-winning duo have a host of awards next to their names, including, most recently, a Gold and two Silver Lions from Cannes 2013. Prior to AlmapBBDO, Marco worked for Saatchi & Saatchi and Carol at Fallon.
Prior to joining TBWA, Guy was the lead creative at Mistress, working with brands including Hot Wheels, Disney, KIND Snacks, Jagermeister and Playboy. Chris, famed for Allstate’s “Mayhem” in addition to work for brands including Kraft, Hallmark, Bounty and Nike, joins from FCB LA Bowen, where he held the position of Senior Art Director.
Stephen Butler, TBWA\Chiat\Day LA’s Chief Creative Officer, commented: “The new additions come with a hefty and diverse wealth of experience. Marco and Carol bring a fantastic International perspective and experience on global brands. The joining together of the talents of Chris and Guy is a wonderful opportunity. All four have blinding creative reputations and we’re excited to have them on board.”