ASIA-PACIFIC – SYDNEY, AUSTRALIA, JUNE 21, 2011 – Media strategy, planning and buying company OMD Melbourne has appointed Sharon Cookson, as the new Head of Strategy and Content. This appointment follows a restructure of their strategy, branded content and social media divisions into a broader strategic community which will come under Cookson’s direction.
“Sharon has a proven history of building businesses including OMD Fuse Melbourne, so it was an obvious choice given her strong strategic and business background” said Managing Director, Steve Sinha. “Her appointment fits with our commitment to delivering world class strategic advice including effective engagement strategies for our clients. This restructure solidifies an impressive strategic resource at OMD Melbourne with a diverse skill set that is capable of adding value across a broad range of traditional and new
media areas”.
Cookson was Director of the agency’s branded content arm Fuse in Melbourne for three years after relocating from Auckland, where she was Managing Partner of ZenithOptimedia.
“I’m really excited about the new role. We have a strong team in the Melbourne office, with wide-ranging backgrounds and expertise. The one thing we all have in common is a passion for our clients, and delivering well-rounded, results-driven strategies” said Cookson.
Clients include Mazda, Fonterra Brands Australia, Roadshow Films and Entertainment, Sensis, Dulux, and BUPA.
