ASIA-PACIFIC – SINGAPORE – JUNE 2011 – GetIT Comms, a leading provider of digital and social media marketing and communications solutions, has launched SingMood, a Twitter-based gauge that provides a real-time view of the collective mood of Singaporeans.
SingMood aggregates tweets located in Singapore and examines them for “happy” and “sad” keywords. Keywords include: happy, glad, fabulous, awesome, funny, laughing, fun, excited, exciting, ‘yay’, enjoying, overjoyed, blissful, sad, disappointed, angry, irritated, frustrated, regret, heartbreaking, heartbroken, ‘pissed’, ‘fml’, ‘sucks’, despair, sigh, bad, sick and cry. The data is aggregated and the overall mood is displayed on a “mood-o-meter” which refreshes with every tweet.
SingMood also shows a graph displaying the number of happy and sad tweets by-the-hour so you get an idea of when people are happier/ sadder during the course of a day. You can also click on the happy/sad “bar” to see who tweeted.
Anol Bhattacharya, Director and CEO, GetIT Comms elaborates on the keyword selection process: “It took a lot of hard-thinking and trial and error to nail down the keyword list. When we tried adding “LOL” and “haha” to our happy list, we saw a huge spike in the number of happy tweets. However, more often than not, the tweets didn’t actually reflect happiness. Some examples: ‘Haha, so bored.’ and ‘Warehouse boss took my markers. LOL.’ The team at GetIT has a passion for social media that goes beyond our day-to-day client strategies and implementations. We had a lot of fun developing the application and we hope Singapore has fun exploring it!”
As SingMood is open source, the source code can be downloaded for free and tweaked for business or for fun. SingMood is developed by GetIT Comms and Luracast, powered by Restler. Follow @sgmood for updates.
