LONDON AND NEW YORK – The London International Awards jury for Non-Traditional competition headed by Mark Tutssel, Global Chief Creative Officer of Leo Burnett Worldwide announced on Friday the 62 shortlist entries under the category.
Leo Burnett Tailor Made and Leo Burnett France are tied at the top spot with five shortlisted entries each. Leo Burnett Argentina, Chicago and Melbourne, meanwhile, have two entries each. Leo Burnett Beirut, London, and Istanbul each have one.
Outside of the Leo Burnett Group, Ogilvy Brasil is also in the running with four shortlisted entries while Grabarz & Partner has three.
Here is the full shortlist:
ARGENTINA
Leo Burnett Argentina, Buenos Aires – Samsung “Safety-Truck” – Non-Traditional, Corporate Image
Leo Burnett Argentina, Buenos Aires – Samsung “Safety-Truck” – Non-Traditional, Experiential
AUSTRALIA
Clemenger BBDO, Sydney – Keep Australia Fishing “The Underwater Billboard” – Non-Traditional, Guerrilla Marketing
George Patteson Y&R Brisbane, Brisbane – Melanoma Prevention “Melanoma Likes Me” – Non-Traditional, Guerrilla Marketing
George Patteson Y&R Brisbane, Brisbane – Melanoma Prevention “Melanoma Likes Me” – Non-Traditional, Public Service/Social Welfare
GYP&R Melbourne, Melbourne – Public Transport Victoria/Ladder “Donation Posters” – Non-Traditional, Interactive Installations
Leo Burnett Melbourne, Melbourne – Crikey.com.au “Set In Stone” –
Non-Traditional, Media Promotion
Leo Burnett Melbourne, Melbourne – SPC “#MyFamilyCan” – Non-Traditional, Foods
M&C Saatchi, Sydney – Blue Ball Foundation “Game of Balls” – Non-Traditional, Branded Content
BRAZIL
FCB Brasil, São Paulo – BDF Nivea Brasil “Nivea Doll” – Non-Traditional, Cosmetics/Toiletries/Pharmaceuticals
Leo Burnett Tailor Made, São Paulo – Clube Sangue Bom (Good Blood Club) “Solidarity Queue” – Non-Traditional, Media Promotion
Leo Burnett Tailor Made, São Paulo – Clube Sangue Bom (Good Blood Club) “Solidarity Queue” – Non-Traditional, Public Service/Social Welfare
Leo Burnett Tailor Made, São Paulo – FIAT “Safety Wi-Fi” – Non-Traditional, Experiential
Leo Burnett Tailor Made, São Paulo – FIAT “Safety Wi-Fi” – Non-Traditional, Interactive Installations
Leo Burnett Tailor Made, São Paulo – FIAT “Safety Wi-Fi” – Non-Traditional, Direct Marketing
Ogilvy Brasil, São Paulo – Sport Clube Do Recife “Security Moms” –
Non-Traditional, Live Events – Beyond Advertising
Ogilvy Brasil, São Paulo – Sport Clube Do Recife “Security Moms” –
Non-Traditional, Guerrilla Marketing
Ogilvy Brasil, São Paulo – Sport Clube Do Recife “Security Moms” –
Non-Traditional, Experiential
Ogilvy Brasil, São Paulo – Sport Clube Do Recife “Security Moms” –
Non-Traditional, Public Service/Social Welfare
CANADA
Rethink Canada, – Uber “Uber Safe” – Non-Traditional, Direct Marketing
Rethink Canada, – Uber “Uber Safe” – Non-Traditional, Interactive Installations
CHINA
FRED & FARID Shanghai, Shanghai – The North Face “Great Warm Up Cup” – Non-Traditional, Direct Marketing
FRED & FARID Shanghai, Shanghai – The North Face “Great Warm Up Cup” – Non-Traditional, Apparel
FRANCE
Leo Burnett France, Saint-Denis – Atlantic Group / Connected Heaters “37 Days” – Non-Traditional, Branded Content
Leo Burnett France, Saint-Denis – Atlantic Group / Connected Heaters “37 Days” – Non-Traditional, Home Furnishings/Appliances
Leo Burnett France, Saint-Denis – The Noemi Association “Eyes of a Child” –
Non-Traditional, Live Events – Beyond Advertising
Leo Burnett France, Saint-Denis – The Noemi Association “Eyes of a Child” –
Non-Traditional, Experiential
Leo Burnett France, Saint-Denis – The Noemi Association “Eyes of a Child” –
Non-Traditional, Public Service/Social Welfare
Marcel, Paris – Intermarché “The Freshest Orange Juice Brand” – Non-Traditional, Retail
Marcel, Paris – Intermarché “The Freshest Orange Juice Brand” – Non-Traditional, Experiential
McCann, Paris – L’Oréal Paris “Makeup Genius” – Non-Traditional, Experiential
GERMANY
BBDO Group Germany, Berlin – smart “The MONSTER-smart Launch” –
Non-Traditional, Automotive
Grabarz & Partner, Hamburg – EXIT Deutschland “Nazis Against Nazis – Germany´s Most Involuntary Charity Walk” – Non-Traditional, Public Service/Social Welfare
Grabarz & Partner, Hamburg – EXIT Deutschland “Nazis Against Nazis – Germany´s Most Involuntary Charity Walk” – Non-Traditional, Live Events – Beyond Advertising
Grabarz & Partner, Hamburg – EXIT Deutschland “Nazis Against Nazis – Germany´s Most Involuntary Charity Walk” – Non-Traditional, Guerrilla Marketing
GREY Germany, Berlin – SoundCloud “The Berlin Wall of Sound” – Non-Traditional, Web Services
GREY Germany, Berlin – SoundCloud “The Berlin Wall of Sound” – Non-Traditional, Branded Content
HONG KONG
Cheil, Hong Kong – Save The Children “’Missing Child’ Lock Screens” –
Non-Traditional, Public Service/Social Welfare
ITALY
Dinamo Istanbul / Casta Diva Group, Milan – Samsung Duyan Eller “Hearing Hands” – Non-Traditional, Live Events – Beyond Advertising
JAPAN
Ogilvy & Mather Japan GK, Tokyo – Yaocho Bars “Sleeping Drunks Billboard” – Non-Traditional, Guerrilla Marketing
KOREA
KT, Seoul – olleh “The Life Saving TV Project” – Non-Traditional, Direct Marketing
LEBANON
Leo Burnett, Beirut – KAFA “Vote for Us, We’ll Vote for You” – Non-Traditional, Guerrilla Marketing
NEW ZEALAND
Colenso BBDO, Auckland – Breast Cancer Awareness “Breast Cream” –
Non-Traditional, Cosmetics/Toiletries/Pharmaceuticals
Colenso BBDO, Auckland – Volkswagen “Reduce Speed Dial” – Non-Traditional, Automotive
SPAIN
DDB Spain, Madrid – No Somos Delito (We Are Not Crime) NGO “Holograms for Freedom” – Non-Traditional, Live Events – Beyond Advertising
DDB Spain, Madrid – No Somos Delito (We Are Not Crime) NGO “Holograms for Freedom” – Non-Traditional, Experiential
McCann Madrid, Madrid – Campofrío “Ashes” – Non-Traditional, Guerrilla Marketing
Del Campo Saatchi & Saatchi Madrid, Madrid – Islazul “A Discount to Your Misfortune” – Non-Traditional, Retail
SWEDEN
Åkestam Holst, Stockholm – The Swedish Peace and Arbitration Society “Singing Sailor” – Non-Traditional, Public Service/Social Welfare
Forsman & Bodenfors, Gothenburg – World Food Program “805 Million Names” – Non-Traditional, Public Service/Social Welfare
TURKEY
Leo Burnett Istanbul, Istanbul – www.duyaneller.com “Hearing Hands” –
Non-Traditional, Web Services
UNITED KINGDOM
Engine, London – National Blood Week “Missing Type” – Non-Traditional, Guerrilla Marketing
Leo Burnett London, London – Karma Nirvana “Suffocation” – Non-Traditional, Direct Marketing
UNITED STATES
AKQA, San Francisco – Jordan “The Last Shot” – Non-Traditional, Interactive Installations
CP+B, Boulder – Fruit of the Loom “Plastique” – Non-Traditional, Branded Content
DAVID, Miami – Burger King “Proud Whopper” – Non-Traditional, Retail
DigitasLBi San Francisco, San Francisco – Taco Bell “Taco Bell Blackout” –
Non-Traditional, Retail
DigitasLBi San Francisco, San Francisco – Taco Bell “Taco Bell Blackout” –
Non-Traditional, Direct Marketing
Leo Burnett Chicago, Chicago – Allstate “Skip Punishment” – Non-Traditional, Branded Content
Leo Burnett Chicago, Chicago – Allstate “Social Savvy Burglar” – Non-Traditional, Live Events – Beyond Advertising
R/GA, New York – Ad Council “Love Has No Labels” – Non-Traditional, Experiential
R/GA, New York – Ad Council “Love Has No Labels” – Non-Traditional, Public Service/Social Welfare
The winners of the Non-Traditional competition will be announced on November 10 at the LIA 2015 awards night.
