Smartphone repair in under 15 minutes? Sounds too good to be true, but not as incredible as getting your phone fixed – plus getting a free app that lets you control the world with the click of a button. It may sound like an Adam Sandler movie, but this is actually what happens in a campaign by Ubisoft, in collaboration with their 360 communication agency BETC, for the launch of its next game Watch_Dogs.
Ever wanted a remote control for life? In their launch campaign, Ubisoft makes this fantasy a reality – and gets some priceless reactions to boot.
A video of the campaign shows the amazing and sometimes hilarious reactions of people who unwittingly participated in this experiment, which involves some hidden cameras, pedestrians as accomplices, very friendly seller and car stunt in the street.
Ubisoft asks: “And you, if a mobile phone repairer offered an application able to hack electronic devices around you: ATM, cars, traffic lights … what would you do?”
