ASIA-PACIFIC – JAKARTA, INDONESIA, APRIL 2011 – BBDO/Proximity Malaysia’s Kevin Le has joined Y&R Jakarta as Executive Creative Director. Le takes over from current Y&R ECD, Sachin Ambekar, who led the Y&R Jakarta team to Cannes glory last year.
At BBDO/Proximity Malaysia, Le spent the last seven years working on major brands including MINI, Pepsi, Drypers, Olympus and KFC. He was part of the Jeep team that won multiple awards at shows including Cannes, D&AD, Clio, New York Festivals, London International Awards and Spikes Asia. An anti-drink driving campaign for HELP was also a major award winner and picked up a Malaysian Effie. Prior to BBDO/Proximity, Le was at Naga DDB and McCann-Erickson.
Speaking about his appointment, Le said, “I’m looking forward to a fresh new challenge and I believe that Indonesia has great promise when it comes to the digital and non-traditional spheres.”
Commenting on the appointment, Andrew Dowling, CEO, Y&R Jakarta, said, ““We are delighted that Kevin is joining us, he will be a huge creative asset to the agency. His appointment demonstrates our determination to build a creative legacy, which began last year when Y&R Jakarta were named the most creative agency in Indonesia by Campaign, and won Indonesia’s first and only Cannes Gold Lion.”
Marcus Rebeschini, Chief Creative Officer, Y&R Asia, said, ““Two years ago no one had heard much about Y&R Jakarta and Sachin played a huge role in helping us establish a strong presence in the Indonesian market and I truly thank him for that. Sachin is keen to explore new opportunities and I totally respect that and know he’ll be an amazing creative asset wherever he goes. With Andrew Dowling just joining and Kevin now on board, I feel the office definitely has a powerful partnership at the helm..”
